How to go from $0 to $1M in 4 months through working with creators (with Taylor Lagace, Co-founder and Co-CEO of Kynship)

Taylor Lagace, Co-founder and Co-CEO of Kynship, joins the POD to give some insight on the marketing agency’s growth, content creative strategies for brands, and influencer marketing. Kynship is an influencer marketing agency that has created tremendous growth for brands. Taylor recognized that a no strings attached approach to influencer marketing is one of many effective creator strategies can save brands money but also attract growth Stay tuned as Taylor discusses how Kynship uses influencer seeding and why having a human factor in creator marketing may lead to higher profits If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:10] Taylor introduces himself and Kynship [02:49] Going from zero to a million in four months with Anima House [07:16] The importance of content [09:02] What expectations to set for budget and creators [12:00] How to launch creative and save money [15:00] When to swap out creative [18:54] Finding and establishing creator product fit [21:39] Limiting the human decision making in creator marketing [24:41] The 500 influencer outreach strategy [26:00] How to optimize the influencer creative content [28:25] Advice for how to manage creative [31:38] What’s next for Kynship and where to find the brand, and Taylor Lagace online