How to grow 5x with marketing capital and where to spend funding (with Daniel Rodic from Clearbanc)

Daniel Rodic, Head of Market Development at Clearbanc, joins the POD to talk about growth capital and equity funding for DTC brands. Clearbanc is the biggest eCommerce investor and has invested over $1 billion in over 3,300 companies! Although equity funding is a common way of scaling a DTC brand, it’s not the only source of funding brands should be looking for. That’s where Clearbanc comes in. Stay tuned as Daniel also discusses what key growth metrics you should be looking at, when to get funding, and where to spend the dollars you get. We Speak About: [01:10] About Clearbanc [03:00] When should eCommerce brands consider funding [04:05] What VCs are looking for if you’re trying to raise equity financing [04:50] When equity dollars make sense [06:15] Hidden traps to be aware of when receiving outside investment [08:50] How Clearbanc’s financing is different from other financing and funding [09:55] Clearbanc’s investment decision process [11:50] How Clearbanc helps founders win [16:10] Daniel dives into matching investor expectations with a business [18:15] The key growth metrics you should be following [19:55] Preselling and how Clearbanc accelerates presells for brands [23:05] What brands should spend Clearbanc funding on [25:10] What brands should spend equity funding on [26:45] What to look for when spending and marketing and creating sustainable growth [30:30] Common mistakes by founders when it comes to funding