How to master direct market research and use it to help retention (with Joanne Coffey, Head of Retention at Aisling Organics)

Joanne Coffey, Head of retention at Aisling Organics, joins the POD to give some insight on the direct-to-consumer business’s marketing and retention strategies Aisling Organics is a cosmetic brand that creates clean products Joanne began with the company as an intern and due to her personal passion in the industry she worked her way up to handle marketing operations. Stay tuned as Joanne discusses effective retention strategies. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:17] Joanne Coffey introduces herself and Aisling Organics [02:53] How if you do what you love you never work a day in your life [03:47] Defining retention and when to start thinking about in the customer journey [05:02] Sources of inspiration and creating a limited addition experience [06:49] Direct marketing research as results [08:50] Benefits a benchmarking [10:05] Top 3 strategies for retention [11:35] How to manage general aspects of business growth [14:18] Building communication platforms [16:13] The “win back” flow [19:21] Content creation [21:32] Successful SMS marketing brands [23:55] Content production focus [25:24] Brands to look out for [27:02] What’s next for Joanne and where to find the brand online