How Zillion Beers and Mike Bloomberg Went Viral Through Influence

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Business

In this episode, Jay and Ramon discuss two viral campaigns, Barstool Sports Zillion Beers and Mayor Mike Bloomberg’s meme campaign. The Zillion Beers challenge started from Barstool employee named Dana tweeting about drinking a zillion beers while working and turned into a $1 million bet. Our other story is how Mayor Mike Bloomberg decided to run meme ads through meme accounts on Instagram.