Huron's approach to tackling the growing men's skincare market (with Matt Mullenax, Co-Founder & CEO of Huron)

Matt Mullenax, co-founder and CEO of Huron, joins the POD to give some insight about his skincare company’s growth and marketing strategies. Huron is a hair and skincare business catered towards men in a direct-to-consumer market. Matt saw the beauty industry as a market underserved towards men, and developed products to better serve their needs. Stay tuned as Matt discusses Huron’s marketing strategy and growth through the growing men’s skincare market. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:48] Matt introduces himself and Huron [06:38] How the brand developed and differentiated to cater to its target audience [09:18] Past experience that has driven brand strategy [12:36] Product positioning for an underserved market [15:12] Curating a marketing strategy through brand persona [17:14] The importance of risk mitigation [18:48] How positive feedback turned brand testing into brand growth [20:19] The fundraising strategy [22:59] Advice to DTC founders [25:35] Where to find Huron and Matt Mullenax online