Key takeaways from Native deodorant's growth from 0 to $100M in 2.5 years

Customer retention is a key strategy that leads to brand growth, but this element is not as simple as it sounds So how do you create a meaningful product that will build the brand and accumulate repeat purchases? Stay tuned as we discuss when to expand your brand and when to not, and additional key points for promoting repeat purchases. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:56] How focusing in on profitable purchases led to high customer retention [01:48] Curating meaningful hero products [02:51] The benefits of modifying a product through customer feedback [04:26] The importance of sustainable growth [05:27] Marketing strategies that led to strong brand retention [07:00] How deep customer understanding can drive more product usage [07:59] Key points in Native’s growth story