KOLs Rule Influencer Marketing in China: Here's Why

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Business

In this episode, Jay and Ramon discuss KOLs, more commonly known as key opinion leaders. KOLs have become increasingly important in China due to a distrust of advertising from brands. We’ll discuss KOLs play an important role in influencer marketing in China along with exploring China’s $17 billion influencer marketing industry.