Lessons learned from scaling a men's skincare brand to a multi-million dollar brand (with Benjamin Smith, Founder and CEO of Disco)

Benjamin Smith, founder & CEO of Disco, joins the POD to talk about changing the standard for men’s skincare and the importance of customer validation. Disco is a science-backed skincare brand with a focus on product development for a growing market of men. Benjamin has always been invested in his own health and wellness, especially skincare. Growing up, a family friend and dermatologist who is now Disco’s medical advisor, taught him how to take care of his skin early on. Stay tuned as Ben discusses how he validated Disco, how to scale an eCommerce brand fast, and how Disco is using content to grow. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:50] Ben’s background in health and wellness [03:45] How and why Disco was created [07:45] Disco’s customer validation in a crowded market [13:20] Getting a “good handle” on an estimate of users [15:25] How Ben realized there is a growing market for men’s skincare [18:25] Branding and pricing standpoint to compete against drugstores, and big brands [21:20] Creating organic and UGC content to educate consumers and solve problems [25:15] Ben talks about the challenges of being a founder [28:20] Three steps to connect better with customers that were a turning point for Disco [31:20] How Disco educates their customers about skincare in post-purchase content [33:40] Where to find Disco on socials and the web