Looking towards the future of DTC with The Fascination's Maggie Gibson (Head of Partnerships and Merchandising)

Maggie Gibson, Head of partnerships and merchandising at The Fascination , joins the POD to give some insight on the media brand’s mission and consumer behavior The Fascination is a resource aimed at helping consumers shop, discover, and and research products customized to their needs Maggie recognizes that each consumer has their own individual needs and potential unrecognized needs, and she works to help consumers fulfill these needs Stay tuned as Maggie discusses top brands on their platform and how the distinguish between good and bad products If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:04] Maggie introduces herself and The Fascination [03:53] the opportunities that drew Maggie to the brand [05:44] The increase in online brand marketplaces [07:58] What’s missing from the brand website [10:22] Navigating what brands to pick [13:10] The Fascination playbook [14:25] The evolved marketplace [16:44] Common theme among successful brands [19:04] The old school way [20:20] Bundling products from different places [22:23] Consumer behavior and the online marketplace [25:32] Favorite DTC brands [26:33] What’s next for The Fascination [28:13] Where to find the brand, and Maggie Gibson online