Maximize the value you receive from creators and influencers (for brands)
DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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When influencer marketing got its start, it was very much the Wild West. Most brands were just sending product and waiting for influencers to post. Now, there is much more involved in the process. If you really want to get the most out of influencer marketing, you are going to need to do more than just send product to an influencer or creator. Stay tuned to this episode as we dive into further detail about the style guide and offer four more tips to follow to maximize the value of working with creators and influencers. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:10] The wrong way to think about creator and influencer marketing [01:45] The most important thing you should do to level up creator content [02:15] Checklist for making the best creative brief [03:50] How to get creators excited about working with your brand [05:15] The products you should send to creators [06:00] Rules for effective communication with creators and influencers [06:45] How to make sure you get the best content from creators [07:35] The one thing you need to make sure to tell creators