Planning for Black Friday and Cyber Monday (and how creators can help)
DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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COVID is changing how Black Friday and Cyber Monday (BFCM) will look in 2020. People are more hesitant to shop in person – they are more interested in making purchases online. Thirty percent of annual retail sales happen between Black Friday and Christmas – the holiday season is HUGE for businesses. Make sure that you have a plan in action ready for Black Friday and Cyber Monday. Stay tuned as we walk through planning for Black Friday and Cyber Monday, talk about the importance of repurposing content, and discuss the latest day you should start your campaign.