Reinventing an existing product and category (with Sam Nebel, Founder of Goodwipes)

Sam Nebel, Founder of Goodwipes, joins the POD to talk about product reinvention. Sam knows a thing or two about product reinvention. His company, Goodwipes, sells disposable wipes. Even though disposable wipes have been around for a while, Sam and his Co-founder Charlie decided to take a stab at reinventing the space. No one was really innovating in disposable wipes so they decided to bring their wipes to the market as a high-quality, premium, and eco-friendly option. Stay tuned as Sam discusses his thoughts on product reinvention, whether there is still space to reinvent products, and how Goodwipes is staying ahead of competition. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:05] About Sam [01:20] About Goodwipes [03:05] Why Sam and Charlie started Goodwipes [07:25] Sam and Charlie’s path to founding Goodwipes [08:55] How Sam and Charlie put together the money to start Goodwipes [10:20] How Goodwipes became a category leader [13:00] Sam’s thoughts on why we’re seeing a product reinvention revolution [16:05] Sam’s advice for getting your product in retail [19:10] What Sam thinks is possible for other brands looking to do product reinvention [21:10] How Sam is staying ahead of competitors [23:55] Sam’s advice for others trying to do product reinvention [25:50] Brands and people that Sam follows and looks up to [28:55] Sam’s advice for overcoming challenges [30:15] What’s next for Goodwipes