SEO in eCommerce and DTC: Tips for ranking #1 in search (with Kevin Miller, co-founder and CEO of Gr0.com)

Kevin Miller, Co-founder and CEO of Gr0, joins the POD to give some insight on how the agency curates growth for brands through organic search Gr0 is an SEO agency that scales brands online. Kevin recognizes that organic search can be utilized as a performance marketing channel, and uses this approach to drive sales and revenue for brands Stay tuned as Kevin discusses the benefits of utilizing organic search and easy steps to take to optimize your brand through SEO If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:51] Kevin introduces himself and Gr0 [03:26] The importance of utilizing organic search for brands [05:03] Types of brands and content to focus on [07:20] Helpful ways to earn PR as a startup [09:33] Looking at organic search as a performance marketing channel [11:02] Key factors to track and look for in organic search [12:51] Tools that improve search traffic [14:37] Common mistakes that brands can potentially capitalize on [16:32] Quick tips to improve SEO [18:08] Brands succeeding in organic search and their strategy [20:03] What content a brand should attack first [21:26] How to further generate traffic [23:56] Effective ways to use organic search to your advantage [25:48] How to stay ahead of google’s search algorithm [28:16] Where to find the Agency and Kevin Miller online