Text message marketing: Best practices and why it's better than email (with Yotpo)

Today, Kim Winter, Product Marketing Manager at Yotpo, joins the show. Yotpo is an eCommerce marketing platform offering the most advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. Text message marketing (SMS marketing) is truly taking over the eCommerce industry. Consumers are busy texting each other. However, brands have recently caught up to SMS marketing's power – it's the fasting growing marketing channel for brands worldwide. Stay tuned as Kim reveals how to collect mobile numbers, the possibility of text message saturation, and the best ways to utilize text message marketing.