The importance of design in brand storytelling (with Squarespace's Lukas Thoms)

Lukas Thoms, a Group Product Manager at Squarespace, joins the POD to talk about the importance of design in eCommerce and how Squarespace helps enable and empower that. Lukas has been in eCommerce for almost a decade, now focusing on building tools for small businesses for selling online. Design is at the center of everything Squarespace does and it's their biggest differentiator. Stay tuned as Lukas shares how to tell your brand story better, how to leverage your customer’s attention and the future of eCommerce in response to the pandemic and social media. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:10] About Lukas and Squarespace [03:45] Squarespace’s emphasis on design for brand building [06:25] Breaking down the pandemic’s impact on eCommerce for today and tomorrow [11:55] Squarespace’s role in empowering SMBs [14:35] The importance of storytelling in business [15:45] Utilizing new platforms to help monetize your audience [17:20] Lukas’ view on the future of commerce [21:35] What the best entrepreneurs do to grow [23:35] Three non-negotiables for eCommerce