The new direct-to-consumer (DTC) playbook (with David Tintner)

David Tintner, CEO of ThoughtLeaders, joins the POD to talk about some of the struggles DTC brands face and what the future of DTC looks like. Traditionally, even if you weren’t profitable on first purchase, you would still use ads to grow. The hope for many brands is that customers would repurchase and business would be profitable on lifetime value. Now, brands need to be profitable on the first purchase. Stay tuned as David and Jay talk about examples of things great brands are doing. We will also dive into what the new DTC playbook should include.