The Verticale: the new DNVB and DTC marketplace that's improving the consumer discovery process

The Verticale co-founders Jaclyn Grauman and Michelle Silverstein join the DTC POD. We are talking about how the consumer discovery process is broken and how The Verticale is fixing it. As the number of eCommerce brands increases, it’s becoming more difficult for consumers to remember and decide where to buy. Trust for new brands is low and the total number of brands makes it difficult for consumers to remember when to buy. The Verticale is hoping to cut through all the brand noise. Even though there are a lot of bad products on the market, there are still a lot of strong, mission-driven brands. Stay tuned as The Verticale founders discuss their vetting process for brands, how they are improving consumer trust, and how to get ahead of rising acquisition costs. We Speak About: [01:20] About The Verticale [02:15] About Jaclyn, the CEO of The Verticale [02:50] About Michelle, the COO of The Verticale [04:05] DNVB vs DTC [05:25] The characteristics of vertical eCommerce vs other eCommerce [07:15] What makes a strong brand according to The Verticale [09:50] How The Verticale works with brands to tell their story [10:50] The Verticale value set [12:10] How The Verticale is creating customer trust [14:05] What type of brands The Verticale works with [16:30] How The Verticale vets brands [19:10] Why Jaclyn and Michelle are building The Verticale [21:15] Why it’s getting tougher and more expensive to build brand equity [22:30] What Jaclyn learned about consumer habits after talking to 200 shoppers [25:20] The broken process of product discovery [27:10] What’s next for The Verticale