Tips and examples for eCommerce quizzes that drive AOV and improve personalization (with Tina Donati from Octane AI)

Tina Donati, content marketing manager of Octane AI, joins the POD to give some insight on the business, and the creative value quizzes can add to your brand . Octane AI is an all-in-one platform for quizzes, messenger, SMS, and opt-ins that powers a personalized cross-channel experience. Tina recognizes that when it comes to building a brand, knowledge about your customers and personal engagement are key components for customer retention and brand growth. Stay tuned as Tina discusses the post-purchase process and lifetime value tips when integrating a shopping quiz. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [01:04] Tina introduces herself and Octane AI [02:17] The development process of Octane AI [04:34] The different types of quizzes and the benefits it builds for a brand [06:24] How the tool collects insight and offers personal engagement for customers [09:59] Marketing strategies to optimize the consumer quiz experience [13:26] How quizzes maximize AOV [15:36] what strategies work best for cross and up-selling [17:44] How quizzes create an informed and personal brand [23:28] Additional brand value [25:33] How and when to implement a quiz in the customer journey [28:16] Creative ways to introduce personalized products [30:49] Where to find Tina Donati and Octane AI online