Tips from a rising star in the DTC space on growth, product launches, CX, and personal brand (with Lillie Sun from Three Ships Beauty)

Lillie Sun, leader of growth for Three Ships Beauty, joins the POD to give some insight on the direct-to-consumer business’s growth, product launches, and the customer journey. Three Ships Beauty is a Skincare brand that creates effective, natural, and affordable products. Stay tuned as Lillie discusses non-digital marketing factors that led to growth why you don’t always need to be too creative with your marketing strategy. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [02:16] Lillie introduces herself and Three Ships Beauty [03:54] Setting a business foundation and seeing what works [06:02] Testing different marketing channels through trial and error [08:14] Elements outside of digital marketing that led to brand growth [12:59] Testing and tweaking the SMS marketing strategy [16:56] How Three Ships Beauty segments the market [19:38] Steps to optimize the customer experience [24:06] How to enhance product promotion [19:09] The company’s successful approach for achieving customer retention [26:46] A unique strategy for product launching [30:53] Benefits of an ambassador program [35:01] The process for implementing technology and resources for brand growth [37:31] What’s next for Three Ships Beauty and where to find Lillie Sun online