Tracking Influencer And Affiliate Marketing (with Michael Cole from Everflow)

DTC POD: How The Best Brands Are Built - A podcast by Ramon Berrios, Blaine Bolus - Thursdays

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Business

In this episode, Jay is joined by guest Michael Cole, VP of Marketing at Everflow. Everflow is a partner marketing platform that helps businesses track results from partnerships through clickless tracking and offers real-time analytics. Businesses doing influencer marketing are receiving a 6x ROI. Ever heard that before? We’ll discuss why influencer and affiliate marketing should be a part of your marketing spend. We’ll also talk about how to properly attribute influencer and affiliate marketing, and how you can do it on your own.