What is break-even ROAS and how do you use it with regular ROAS?

When building a business, there are many strategies to measure success. The strategy discussed in this episode is break-even ROAS, which gives a business an idea of what their margins are and return on dollars spent. Stay tuned as we discuss how to calculate discounts into your break-even ROAS, and other techniques to increase returns on dollars spent. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. We Speak About: [00:57] Defining ROAS [02:34] How to calculate your break-even ROAS [04:34] The importance of discounts [06:14] Tips to maximize your ROAS and reach your breakeven