Ep 474: CRO Is Dead! Kyle Hitchcox on the Future of Shopify Optimization with Warpdrive | AKNF

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Welcome to the DTC Podcast! In this episode, we dive deep with Kyle Hitchcox, co-founder of Warpdrive, on why traditional conversion rate optimization (CRO) needs a complete overhaul. Kyle explains how Warpdrive's modular tools empower Shopify brands to optimize their funnels faster and drive more revenue from existing traffic. Get In Touch→ ⁠https://www.pilothouse.co/get-in-touch⁠ Follow Kyle → ⁠https://www.linkedin.com/in/kylehitchcox/⁠ Key Takeaways: Modular Page Building: Create branded Shopify experiences in under 24 hours using Warp Drive’s tools. Faster Funnels: Page speed is a critical driver of conversion—slow-loading stores cost brands millions. Persistent Attribution: Gain clear visibility across the entire funnel, ensuring data accuracy and actionable insights. Actionable Optimizations: Focus on high-impact elements like headlines, bundles, and subscription options instead of microtests like button colors. Whether you're a Shopify brand scaling up or an agency looking to deliver better results for clients, this episode is packed with tactical advice and strategies to drive performance. Timestamps: 0:00 Introduction to CRO and Funnel Optimization 2:15 The Evolution of Landing Pages and Their Role in Performance Marketing 5:00 Introducing Warp Drive: A New Approach to CRO 7:45 The Importance of Page Speed for Shopify Stores 10:30 Challenges and Learnings in Building a Software Tool 14:00 AI Integration in Shopify Funnel Optimization 17:00 Invitation to Agencies and Brands: Embrace the Next Era of CRO Hashtags: #ConversionRateOptimization #EcommerceMarketing #ShopifyTips #LandingPageOptimization #PageSpeed #AIInMarketing #DigitalMarketingTools #WarpdriveCRO #DTCBrands #PilotHouse Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ Advertise on DTC - ⁠https://dtcnews.link/advertise⁠ Work with Pilothouse - ⁠https://dtcnews.link/pilothouse⁠ Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - ⁠https://dtcnews.link/video⁠