Retail Digital Transformation woth Hap Klopp, Founder Of North Face - Part 2

In the second part of this DTV Interview, Hap Klopp. founder and 25 years CEO of north Face, discusses what digital transformation means for the retail industry, embracing digital beyond just a channel of sale, and what retailers can do to combat online-only companies like Amazon and deliver customer experiences with technologies such as VR/AR.