Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies - A podcast by 4 The Creatives - Tuesdays
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your clients. Key takeaways include: Brand Identity Essentials: Learn the key elements of a brand identity and why it’s muc...
