HausWitch Founder Erica Feldmann on Business, Beauty & the Commodification of the Feminine [episode 81]

Erica Feldmann shares about resisting the hegemonic narrative and identifying with the archetype of the witch. You’ll also hear about: Making your space beautiful on a budget  Reclaiming the archetype of the witch as an act of rebellion  How the patriarchy loves to make fun of what women and feminine folks spend money on  ♥♥♥ Join The Earth Speak Collective Membership! Join like-hearted folks in a sacred container and community where you'll: Connect deeply to yourself, others, nature & spirit Learn to trust your intuition Activate your Earth magic Expand your healing & divination skills Put your intuition into practice in everyday life Stop feeling lonely on your spiritual path Embody & express your creative power & truths Experience safe space without agenda or judgment When you join the Collective, you get access to all of our past workshops, any live workshops happening while you're a member, live weekly energetic reset calls, monthly community rituals, all the secret episodes, member-run meetups to explore magical topics, and a lively members-only forum (that's not on FB!). ▶▶▶ Learn more and sign up for the Collective membership here: https://www.earthspeak.love/collective ***** Erica Feldmann is the founder of HausWitch.She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012.What started as a “micro-budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community-based in downtown Salem, MA. In 2019, Harper Collins published her book HausMagick: Transform Your Home with Witchcraft.A Gemini Sun, Pisces Moon, and Scorpio Rising, Erica lives with her wife and two cats in the heart of Witch City.   In this episode, we talk about: The reclaiming of Salem, by witches, and for witches  What is HausWitch and how it came to be  Identifying with the archetype of the witch, as an act of rebellion On running a conscious business and being a spiritual entrepreneur   Erica’s non-negotiables in home decor  The commodification of the seasons  Erica shares how the Money Witch - Jessie Susannah, has helped her in her business  Scarcity mindset and spending money on self-care and comfort  Prioritizing community  On feeling ashamed of your femininity  Empowerment from beauty and beauty products  On infighting within communities  Resisting the hegemonic narrative  How HausWitch works to influence culture and change social norms  The witch wound and not feeling witchy enough  What if you don’t connect with the archetype of the green witch? On who gets to qualify you as a witch  Acknowledging that there is privilege in feeling safe to identify as a witch Pushing back against forces of oppression  House witch tips and investing in aesthetics  Channeling creative energy in the home  Making your space beautiful on a budget  How the interior design industry is focused at rich folk How the patriarchy loves to make fun of what women and feminine folks spend money on, whilst profiting from it  Tapping into your intuition  Tips for how to get started exploring and identifying with being a witch  And so much more! Secret Episodes! Get access to past secret episodes at https://www.earthspeak.love/secret. Earth Speak Links: Join the Earth Speak Collective Membership at https://www.earthspeak.love/collective Become an Earth Speak Sponsor and reach more of the people you're meant to serve www.earthspeak.love/sponsor  Support the Earth Speak Podcast and purchase our t-shirt  Support Earth Speak and make a donation  Learn more and participate in the Conscious Marketing Intensive with Nat + Kat  https://www.empoweredcuriosity.com/a/2147508580/36o5mApc  Get the secret episodes at https://www.earthspeak.love/secret Guest Links: Learn more about Erica’s offerings at hauswitchstore.com Connect with Erica on Instagram @hauswitch // https://www.instagram.com/hauswitch/  Connect with Erica on Facebook https://www.facebook.com/hauswitch Purchase the book HausMagick: Transform Your Home with Witchcraft Connect with HausWitch on TikTok https://www.tiktok.com/@hauswitchstore  Explore the Counter Magick Cleaning Products https://www.instagram.com/counter.magick/  HausWitch Newsletter https://manage.kmail-lists.com/subscriptions/subscribe?a=TLDLut&g=U9eMuk  HausWitch at Home https://www.instagram.com/hauswitchathome/  References: Native Land https://native-land.ca/   Salem / Witch City https://en.wikipedia.org/wiki/Salem,_Massachusetts  Salem Witch trials https://en.wikipedia.org/wiki/Salem_witch_trials  Hocus Pocus || Film https://en.wikipedia.org/wiki/Hocus_Pocus_(1993_film)  The Crucible || Film https://en.wikipedia.org/wiki/The_Crucible_(1996_film)  Silvia Federici https://en.wikipedia.org/wiki/Silvia_Federici  Cunning folk https://en.wikipedia.org/wiki/Cunning_folk  Capitalism https://en.wikipedia.org/wiki/Capitalism  Storm chasing https://en.wikipedia.org/wiki/Storm_chasing   Kelly Cutrone https://en.wikipedia.org/wiki/Kelly_Cutrone  Jackson Pollock https://en.wikipedia.org/wiki/Jackson_Pollock  Society 6 https://society6.com/  The Magician || Tarot https://en.wikipedia.org/wiki/The_Magician_(Tarot_card)  Morgan Elliot https://www.instagram.com/morgzilla28/  Winny the Witch https://www.instagram.com/p/CTmqBkhrR3f/  Jordan Awan https://www.instagram.com/jordan_awan/  Hegemonic https://en.wikipedia.org/wiki/Hegemony  Erica’s post on spending money in business https://www.instagram.com/p/CZpBlLDO35-/  Money Witch https://www.healyourfinances.com/  Episode 80 || Money Witch https://www.earthspeak.love/shows-1/money-witch-80  Money Magic: Practical and Empowering Rituals to Heal Your Finances https://www.healyourfinances.com/books.html  Equinox https://en.wikipedia.org/wiki/Equinox  Cis https://en.wikipedia.org/wiki/Cisgender  TSA https://en.wikipedia.org/wiki/Transportation_Security_Administration  The Craft || Film https://en.wikipedia.org/wiki/The_Craft_(film)  The Worst Witch https://en.wikipedia.org/wiki/The_Worst_Witch  Barnes and Noble https://en.wikipedia.org/wiki/Barnes_%26_Noble  Sephora https://en.wikipedia.org/wiki/Sephora  Sage https://en.wikipedia.org/wiki/Salvia_apiana  Palo santo https://en.wikipedia.org/wiki/Bursera_graveolens  Cultural appropriation https://en.wikipedia.org/wiki/Cultural_appropriation  Witches of Instagram https://www.instagram.com/explore/tags/witchesofinstagram/  HausWitch Community page https://hauswitchstore.com/blogs/community    ► Leave us a written review on iTunes, and get shouted out on the show! Theme music is “It’s Easier” by Scarlet Crow http://www.scarletcrow.org/ and “Meeting Again” by Emily Sprague  https://mlesprg.info/ ► Join the Earth Speak Collective Membership at https://www.earthspeak.love/collective Follow Earth Speak on Instagram and tag us when you share @earthspeak https://www.instagram.com/earthspeak