Virality, Novelty, + Plastic-Free Personal Care | Lindsay McCormick, Bite Toothpaste Bits

202: Lindsay McCormick is the Founder + CEO of Bite Toothpaste Bits, a brand dedicated to a plastic-free personal care routine through novel products, like their flagship, viral toothpaste tablets. Lindsay and I discuss all things sustainable entrepreneurship: early challenges, deep research, finding partners that align with your mission... everything from her previous career as a producer on House Hunters to pitching Shark Tank to capitalizing on viral videos across social channels. Lindsay is transparent and reflective - a fabulous teacher and mentor for anyone interested in disrupting an industry. Thanks to our sponsor today! Aspiration.com/TREE Find me online: @ecochicpodcast on Instagram + @lauraediez on Tiktok. Email me at [email protected]. Celebrate 200 episodes! I'll send you stickers - fill out this Google Form. Learn more about your ad choices. Visit megaphone.fm/adchoices