S2 EP3: Rob Fraser - CEO Outway Socks.

This week Finn sits down with Rob Fraser, the founder, and CEO of Outway Socks. Rob is a former pro cyclist and has competed 5x for Canada. Taking his knowledge of sports performance into the world of socks, Rob is working on scaling the brand to $100M and in this episode shares his insights and growth strategies they've put in place to achieve this. In this episode they discuss genius marketing tactics, creating a business to be an investor in your own business, financials and general ecomm...