Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets

Adam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands. In this episode… Amazon is the premier marketplace for selling products, but scaling a brand can be a challenge for the inexperienced. If you are ready to grow your brand to over seven figures, Amazon experts suggest focusing on three pillars: product development, listing optimization, and traffic generation. Many e-commerce entrepreneurs are solopreneurs who handle all aspects of their business. However, they’re still competing against large conglomerates with teams of experts. Amazon selling mentor and e-commerce entrepreneur Adam “Heist” Runquist asserts that it’s possible to professionalize a brand by adhering to the three pillars. Once a product is appropriately designed for a target audience, it clears a path for better rankings, more pay-per-clicks, and increased conversion rates. To optimize product listings, Adam suggests concentrating on a small range of keywords and imagery using A/B testing. Regarding traffic generation, it’s vital to understand what proportion of your sales are driven organically or through PPC. And while leveraging Google and YouTube ads can be beneficial, Adam advocates partnering with influencers as brand ambassadors. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Adam “Heist” Runquist, e-commerce entrepreneur, to talk about exit and brand scaling strategies. Adam discusses business exit strategies and tips for partnering with influencers. Adam also expounds on the prime importance of focusing on product development, listing optimization, and traffic generation. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: [email protected] Hadley Designs Hadley Designs on Amazon Adam "Heist" Runquist on LinkedIn | YouTube FBA Masterclass Special Mention(s): Kevin King on LinkedIn Steven Pope on LinkedIn Roland Frasier on LinkedIn The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer Johan Derkits on LinkedIn Joe Shelerud on LinkedIn Mansour Norouzi on LinkedIn Billion Dollar Seller Summit Seller Sessions Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Four Critical Pillars for Amazon Listing Optimization” on the eComm Breakthrough Podcast “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” on the eComm Breakthrough Podcast