Amid Headwinds, SpyGuy Doubles Down
Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays
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Allen Walton launched SpyGuy, an online retailer of surveillance cameras, in 2014. The business quickly scaled, experiencing much success. Then Google Ads banned it. Then competitors arose, narrowing margins.Still, Walton preserves. Google lifted the ban, and he has doubled down with a renewed focus on sales channels, customer service, vendors, and more.This is Walton's second appearance on the podcast. The first, "Banned by Google Ads, SpyGuy.com Ponders Alternative Channels," occurred in 20...