Build a Community, Says Sendlane CEO

Jimmy Kim founded Sendlane, an email, SMS, and reviews platform, in 2013. He believes the key to selling SaaS software is humanizing it. And for Kim that's one-on-one engagement, often at in-person events. "I always set a goal in an event of shaking everyone's hand and saying hello. I'm not immediately after their business. I want them to think about me." In-person events are frequently Kim's first step in building a Twitter relationship and a growing community. He discusses in this episod...