Building an Ecommerce Business, Part 2: Selecting Platforms

Selecting an ecommerce platform is among the most critical decisions of a new entrepreneur. There are hundreds of choices. This is the second installment in my series on launching, growing, and selling an ecommerce business. For this installment on selecting an ecommerce platform, I spoke with Carson McComas. He is the founder and CEO of Fuel Made, a Spokane, Wash.-based ecommerce agency.