Directness Wins in Advertising

Andrew Faris once managed huge Meta Ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of ad clients. We asked him for pointers on advertising bread-and-butter commodity-type products."Directness is the answer," he replied. "The more tightly you communicate your product and what it does, the better."This is Faris's third appearance on the podcast. In 2022 he discussed his career transition, having left the CEO role. Last year he addr...