Don't Advertise to Existing Customers, Says Serial Ecommerce Entrepreneur
Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays
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Taylor Holiday runs three successful ecommerce businesses and a thriving, ecommerce-focused ad agency. He's developed definitive views on acquiring customers and advertising performance, among other insights. We recently spoke with Holiday about his ventures, the state of ecommerce, and advertising dos and don'ts.