E-bike Seller Hires Best Customer, Saves Sales

Leave it to a customer to speak truth to an entrepreneur. That's what happened when Lelac Almagor, a Washington, D.C. school teacher, purchased an electric kid-hauler cargo bike from Bunch Bikes, a Texas-based direct-to-consumer manufacturer and seller.Supply-chain disruptions during the pandemic almost shut down Bunch Bikes. Then the founder, Aaron Powell, met Almagor at a bike event. "I learned she is much better at selling the bike than me," he said.Powell shares his story in this episode ...