For PeachyBbies, Slime Sells

Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays

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Business

PeachBbies launched in 2019 as a direct-to-consumer seller of slime, the squishy-stretchy substance, mostly for kids. Fast forward to 2022 and the company's TikTok and YouTube channels have a whopping 5 million and 1.5 million followers, respectively. PeachyBbies' co-founder tells the story.