‘Gated’ Product Launch Leads to $250,000 in 1-day Sales

Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays

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Jordan West launched Little & Lively, a direct-to-consumer children's apparel company, with his wife, Carmen, six years ago in Canada. The business has grown to mid-seven-figures in revenue selling through its website, mostly. He's a master at creating demand for his products before they are available for purchase.