Home Gym Provider Overcomes Supply Disruptions, Thrives
Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays
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Imagine selling home gym equipment online at the onset of the pandemic. Athletic clubs were closed. Consumers were stuck in their houses. According to Kaevon Khoozani, the founder of Canada-based Bells of Steel, the demand for weight-training equipment was “obscene.” “We ran into two giant hiccups,” Khoozani told me.