Homes Smell Better with Pura

CMO Daniel Lacey tells the story of Pura, which makes and sells devices that emit fragrances and are controlled via a smartphone app. Launched in 2015, the business has scaled to 180 employees and relies mostly on influencer marketing for sales on its website and via retail partners. For an edited transcript with embedded audio, see: https://pec-ly.com/?6mdAFor all edited transcripts and embedded audio of all episodes, see: https://www.practicalecommerce.com/tag/podcasts