Is College Necessary for Business?

Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays

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Brandon Chicotsky is a professor of marketing at Texas Christian University. He states that his students have endured years of standardized, grade-level tests and are focused on the right answer or the best GPA. But Chicotsky realizes businesses often face decisions with no right answer. And that has impacted his method of teaching. "I don't offer exams in my class," he said. "Everything I offer has a subjective outcome, not a definitive answer."In this interview, Chicotksy addresses the...