Kuru, a DTC Shoe Brand, Solves a Pain

Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays

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Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, is thriving by focusing on foot pain.