Lessons from a Friendly Bet: Beardbrand vs. Supply.co

Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays

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Patrick Coddou's company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We're both direct-to-consumer ecommerce merchants selling premium grooming products to males. We're direct competitors, in other words.