Lessons from Vine Influencers Elevate Feat Clothing
Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays
![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/24/db/be/24dbbe68-1611-d251-857c-f87be8a968c1/mza_8260705869850063213.jpg/300x300bb-75.jpg)
Categories:
Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app," he told me.