New Beginnings for Beardbrand

The last time host Eric Bandholz discussed his company in an episode was in July. Things were close to their worst. He had furloughed his team for a month. But now the team is back to full-time. His strategy is focusing on Facebook as an acquisition channel. He switched the company's Facebook marketing approach from multi-phase testing to bid caps.He made the change at the beginning of October, and he's seeing cost per acquisition fall in line with profit expectations. The downside is that th...