PetPlate Exec on Selling 'Human-grade' Dog Food

Jackson Reiter is paid media marketer for PetPlate, a direct-to-consumer dog-food provider launched in 2016. The company sells subscriptions to "human grade" meals for dogs and, to date, has raised $32 million in funding. Reiter addresses the company's marketing funnel, paid media channels, video production, and more. For an edited transcript with embedded audio, see: https://pec-ly.com/?6mgCFor all interviews and transcripts, see: https://www.practicalecommerce.com/tag/podcasts