Sutro Pivots from Drinking Water to Swimming Pools

Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays

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Ravi Kurani is an engineer and former venture capitalist who launched Sutro, a water sensor manufacturer, in 2012 in India. His initial go-to-market strategy failed. So he moved to California, his home, and shifted to measuring swimming pool water from the drinking kind.