Tomlinson's Feed: Fresh and Relevant after 75 Years

Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays

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Kate Knecht is the fourth-generation owner-operator of Tomlinson's Feed, a family-owned retail business with 16 brick-and-mortar locations in Central Texas. The company is 75 years old. Amid the pandemic and the onslaught of online behemoths, can such a business transition to 2021 consumers? I asked Knecht that question and more.