TurnTo Founder On Using Past Customers For New Sales

Ecommerce Conversations - A podcast by Practical Ecommerce - Fridays

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Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical Ecommerce’s Kerry Murdock.