Winc CMO on Complexities of Online Wine Sales

Jai Dolwani is chief marketing officer of Winc, a publicly-traded wine membership club. His responsibilities extend beyond marketing to technology, engineering, ecommerce, and overall omnichannel growth. Selling alcohol in the U.S. is challenging owing to 1920s-era laws on distribution and marketing and to the logistical headaches of shipping liquid.Dolwani addresses those challenges and more, including customer acquisition, subscription models, and in-house brand development.See the edited t...