YouTube Marketer Adjusts to AI

In 2009 Rasmus Albrechtsen began offering men's hairstyling tutorials on YouTube. He called his channel "Slikhaar TV," as in "slick hair." The channel scaled to over 2 million subscribers. Then came YouTube's artificial intelligence-driven browse feature, showing viewers the videos that likely interest them. Suddenly, Albrechtsen's 2 million subscribers seemed less impactful. He's now producing videos "for the browse feature more than for the subscribers." Albrecthsen is based in Denmark. I...