Steven Sashen | The $500 Million Mistake

Ecommerce Excellence - A podcast by Joris Bryon

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What separates your ecommerce business from your competitors? A better product helps, of course. But, says Steven Sashen, ecommerce pioneer and co-founder and CEO of Xero Shoes, there’s another element that’s much more important. It has to do with how you interact with your audience in the age of the nameless, faceless Internet.